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Simon O’Keeffe


By working well with people while keeping the focus on results, Simon has successfully led organizations through major culture changes and new process and systems adoptions. He is a seasoned operator, having come from work for RJ Reynolds, Nobel Industries and Nike Inc. to managing manufacturing and services companies in Munster. 

He can share the benefits of ongoing learning with the people around him. To transform himself into a fully-fledged leader, he completed the Timoney Advanced Leadership Programme in 2016. He has an Executive MBA from UCC (2012), a Postgraduate Diploma in International Selling from DIT (2009), and a B Comm. from UCC. In addition, he has extensive training from RJR and Nobel, Enterprise Ireland and Nike Inc.’ (Strategic Training & Education Program). 

He would welcome the opportunity to meet with the board and shareholders of an an ambitious company that wants to develop overseas markets. Market-led business strategy is my pillar speciality.  

He has long and deep experience of change management required to align a business with a market opportunity. He has led complete business process redefinition and executions in both manufacturing and service environments. He has executed numerous overseas market expansions by Irish businesses into Germany, the US, Canada and Israel. 

He is a facts and figures person with a good way with people. He can bring to bear on new situations over 25 years of experience in strategic planning, business planning, budgeting, business process optimization, HR management, market research, branding, new product development, pricing, manufacturing and service operations, supply chain management, marketing communications, selling and customer acquisition and retention. 

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