Short programme Masterclass in Strategic Marketing and Product Management Scaling an organisation by introducing product management helps to align all the key stakeholders around a common vision. Product Managers make decisions that balance market demand, technical...
Short programme Masterclass in Customer Value Proposition A strong and compelling Customer Value Proposition (CVP) enables you to sell more effectively, increase differentiation, move away from selling on price and help build sustainable relationships with customers. ...
Short programme Business Planning Early planning and preparation is a critical factor in a company’s ability to respond to external business challenges. The Business Planning Programme is the ideal vehicle for your company to kick start that planning process. ...
Short programme Building an Innovation Culture Irish firms need to develop an innovation skillset and culture that is embedded throughout the entire organisation to safeguard against potential threats to business performance and compete on a global scale with newly...
Short programme Masterclass in Sales Pipeline Management Increasing sales velocity is critical in a world of increasing uncertainty and change. Developing repeatable steps that maximise time spent with “highly-qualified” prospects and customers is your key advantage....
