A Roadmap to Export Success – learning content supports.
Market Research
Who are your ideal customers? Ideal-acceptable-avoid: in search for your ideal customers by Bob Apollo.
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Market Validation
What about the Buyer’s Journey? Bob Apollo on Building Scalable Businesses..
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Value Proposition
Differentiated Customer Value Proposition – Helen Blake of Futurecurve and Ken Doyle of Luzern Technology Solutions explain.
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Business Planning: Compelling Value Proposition
Ray Clarke of Shaping Business outlines the need for a more compelling Value Proposition
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Customer Value Proposition – eiLearn framework and infograph
View our eiLearn Value Proposition inforgraph
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Sales Pipeline Management
Ronan Kilroy outlines the process of Sales Pipeline Management.
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Building a World Class Sales System.
Michael McGowan outlines the elements in building a world class sales system.
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Hiring Sales People – Right People Right Skills
Dave Stein makes some vital points about the cost of a bad and a good hire..
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Forrester: 4 types of B2B buyer = 4 types of B2B seller.
Aligning your sales roles and competencies with your customer’s buying preferences by Bob Apollo.
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Think Global, Act Local: How B2B Brands Can Localise Marketing
Brands must adapt their marketing to local preferences when seeking opportunities in new countries – Lyndsay McGregor of Atomic Beta.
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3 Key Factors in Every Global-to-Local Marketing Strategy
Translating a global brand into local demand doesn’t always go smoothly says Niall Dowling of Atomic Beta.
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How accurate were your sales forecasts and cost estimates?
Paul McDonald of Sonitus Systems talks about underestimating cost and time frame of getting established in a market.
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View a Selection of our Strategic & Short Programme Offers
