by Bob Apollo Most sales organisations – and most of the sales people who work for them – are capable of describing their target market in broad demographic terms. They might, for example, choose to focus on organisations of a certain size, in one or a...
by Bob Apollo Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success. According to recent research published by the Aberdeen Group, despite the challenging recent economic conditions, highly-aligned...
by Barry O’Reilly Businesses have always come and gone, but these days it seems that companies can fall from market dominance to bankruptcy in the blink of an eye. Kodak, Blockbuster and HMV are just a few recent victims of the rapid market disruption that...
by Barry O’Reilly Again and again, we hear company founders complain in utter frustration that the larger they grow, the less they accomplish. “We built our first product in three weeks; now we can’t ship a new feature in three months,” they might say....
by Chuck Swoboda When you work at a startup that’s developing fundamentally new technology, you’re fueled by a passion for innovation and a belief that anything is possible. In the early days at Cree, we had very big goals but with very limited resources, so the...
by Chuck Swoboda Are you a leader or a manager? Despite what some people think, they are not the same thing. Management is getting someone to do what you want to deliver a predictable outcome. Leadership is getting people to work together to do something that might...
