Caitlín is a mentor since 2005, retained by Enterprise Ireland, European Commission and LEOS. Her focus is on scaling, growth and export with continuous improvement (LEAN qualified) aligned with exporting. Her core areas are around commercialisation, export, digital, transformation, strategic vision, innovation, new market & new product and sales and marketing, all aligned with revenue generation.
Sectors include Engineering, ICT, Digital, Shared-economy, Telecommunications, Agri-tech, SMART cities & aviation. She acts as a catalyst to scale, grow & develop export capability aligned with strategic vision. She also delivers value via her product “Strategy Away Days”.
Caitlín was instrumental in the launch of ESAT with de-regulation & was core to the launch of Irish Broadband. As global marketing director of Point (CRM) Caitlín created an international brand with Ireland retained as the development centre.
Caitlín focus’ on growth & export with domestic/international growth aligned to customer strategies, sales/marketing, strategic development, innovation & revenue combined with export gap analysis. Value proposition is also an area of focus.
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