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The Sales and Marketing Capability framework is a proven model that has enabled hundreds of Irish companies to optimise their sales and marketing practices and behaviours.  It allows you to comprehensively evaluate your current capability in relation to Sales and Marketing within your business and it quickly reveal the specific capability gaps that are preventing you from fully realising your growth potential. 

The framework consist of nine elements which flow logically in clockwise direction from the essential practice of Continuous Intelligence Gathering. 


Digital Marketing Insights for CMOs in 2021

Insights from Gartner

Marketing 2022: What to Expect, How to Engage, and Where to Invest

8th December – Frost&Sullivan webinar

Pricing and Promotions: The Analytics Opportunity

By McKinsey & Company

Customer-centric marketing in a privacy-first world

By McKinsey & Company

Continuous Intelligence Gathering

Sales Process

Current Sales & Marketing Programmes

Business Pillars

Enterprise Ireland has developed a Client Engagement Model (CEM), a process of how Enterprise Ireland works with clients across their different stages of development. This is modeled on a structured framework which we work with clients so that we can come up with an agreed plan of action with the company. The 6 Business Pillars are explained in more detail below.