Excel@ Market Intelligence

Every strategic business decision should be based on solid market and competitor intelligence. The most successful companies gather intelligence as part of an ongoing team based process.

This workshop equips participants with the tools and skills to gain critical information to make those strategic decisions. Delivered online, you will also be given one-to-one support by a Business Growth Advisor.  The workshop is open to three people from your team. These should include at least one Senior Executive who can act as the project sponsor.

Online Programme Approach
During the programme, participants will engage with their Business Advisor through a 5 step online marketing toolkit hosted on Enterprise Irelands digital
learning platform (eilearn.ie).

At the end of the programme, participants will have gained the skills to:
– Gather critical market information on competitors, prospects, choice of market to
inform decision making
– Base their decisions on valid market intelligence
– Implement a repeatable team based process promoting team based decision making

To commence the module, click on start button below.